Helping partners write about security and privacy

Company: Dropbox | Role: Security content specialist

Challenge

Help content authors throughout Dropbox produce high-quality content on security and privacy.

Solution

Create a specialized guide to complement the Dropbox Manual of Style.

My approach

  • Audited content across Customer Support, Marketing, and Sales to identify the most common issues

  • Organized guidelines where applicable

  • Drafted guidelines and curated examples

  • Added and revised content based on input from Comms, Compliance, Legal, Marketing, Privacy, Sales, Security, and UX Writing

For a deeper dive, here’s the text of the complete guide (minus some broken images).

Outcome

Solid adoption and improvements in content quality.

  • 50+ content authors across Marketing, Product, and other teams used the guide within the first three months of its launch.

  • The Security team saw significantly fewer mistakes up front when we reviewed content from partners.

A great resource for anyone who is working on T&S content…and a model for other content guides that we can develop for areas of specialization.
— Anthony Kosner, Editorial Strategist at Dropbox